Tis the Season…For Cooking and Baking and Sharing

Blue Kangaroo, a personal shopper app, features thousands of products for the kitchen, dining room, and for entertaining at home: pots and pans, plates and platters, small appliances, barware – you name it, we got it. With the High Season for hosting and entertaining upon us, we wondered what Cooking and Dining products our users are shopping for. The results are in…

No single product type reaches 50% of the total, but one comes close: small appliances. Our guess is that people use the holiday season to fill in gaps in their kitchen arsenals or replace aging equipment – things like mixers, slow cookers, mixers, and blenders. Plus, these items are popular gifts. Stuff for actually cooking and baking were strong performers too.

Small appliances top the charts among Blue Kangaroo mobile shoppers. But which ones exactly? The answer is unambiguous: electric fryers. Three kitchen must-haves seized second, third, and fourth places in tight formation.

Where do Blue Kangaroo mobile shoppers actually shop for kitchen and dining stuff this time of year? We have a decisive winner: QVC, the giant retailer best known for promoting its products on TV. The biggest surprise? How few Blue Kangaroo mobile shoppers turn to Amazon for kitchen and dining products as the holidays approach.

Kitchen and Serving Trends Fall 2015

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For more Buying Intent data about Toys, or for any category or brand, contact partners@bluekangaroo.com

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