Benefit Roller Lash Mascara Want lovely, lush lashes? Just roll with it, baby! The patent-pending “hook n’ roll” brush is like a roller for your lashes — it grabs, separates, and temporarily lifts and curls every lash from root to tip, making your eyes look big and beautiful. The deep black formula dries to a satin finish so your lashes look dramatic and you look simply gorgeous from dawn to dusk. Now you're on a roll.