The Lansinoh HPA Lanolin Cream for Breastfeeding Mothers is an ideal solution at that most important time. It helps to soothe, heal, and protect sore cracked nipples. Made from natural ingredients, this lanolin breast cream is hypo-allergenic and safe for use. Experience relief with this pure healing formula, the only topical treatment endorsed by the La Leche League. Designed for maximum convenience, this product does not need to be removed before breast feeding. A simple applicator makes using this product fast and easy.