The Blue Kangaroo Team


Blue Kangaroo’s founders are former Yahoo! executives specialized in big data, machine learning, and advertising technology. They launched the company in 2010 with the mission to provide the best personalized shopping service available anywhere, combining convenience, savings, and fun.

With Blue Kangaroo’s Personal Shopping service, shoppers enjoy instant access to favorite product categories, national brands, local stores, and relevant savings – all in one place. In addition, social shopping is always one click away without ever leaving a retailer’s site. With the Roo in hand, consumers can find "the right products and best deals at the right time, and share them instantly with family and friends."

For business and advertising partners, Blue Kangaroo delivers unprecedented consumer shopping behavior data that allows user targeting in a powerful and unique way.

Blue Kangaroo is headquartered in the Silicon Valley city of Burlingame, California, and our technology team is based in Amman, Jordan. For inquiries about partnering with Blue Kangaroo, please visit our partner page. For press inquiries please visit our contact page.


Nick Weir, Ph.D.

Co-Founder & Chairman More...
Nick was formerly Yahoo!'s Vice President for Data Strategy, and has long been an advocate for more transparent, permission-based marketing services that put consumers in full control of the personal data that they share with the companies who sell things to them. A recognized expert in data valuation and privacy, Nick co-founded Yahoo!'s Data Governance Team and represented Yahoo! to the industry in matters regarding user data collection and use. Indeed, Nick was recently singled out by the Internet Advertising Bureau to receive its 2011 Service Excellence Award, recognizing his leading role in the development of the IAB's new Data Usage Control Primer. Nick was formerly a Vice President at Goldman Sachs Co., and President and COO of Strategy.com, an online consumer services company. A person of diverse scope, Nick originally was an astrophysicist who received his doctorate degree from Caltech, after graduating from Harvard (where, among other things, he was president of America's oldest collegiate theater group, Hasty Pudding Theatricals).

Laurence Marks

Chief Executive Officer More...
Prior to becoming CEO at Blue Kangaroo, Laurence was The Roo’s Chief Revenue Officer where he managed the business side of the Company including business development, marketing, editorial, content development, account management and strategic planning. Before Blue Kangaroo, Laurence was VP of Business Development for mobile marketing and advertising solutions provider Velti, launching the company's mobile ad exchange and attracting leading mobile operators, advertisers and publishers as partners. As a business and content development executive at leading media companies such as Yahoo!, Internet video company Mevio, and interactive TV platform provider, OpenTV, Laurence drove revenue-generating partnerships and introduced competitive content monetization initiatives. Laurence holds a Bachelor degree from Miami University, a Masters’ degree in International Economics and European Studies from Johns Hopkins School of Advanced International Studies, and a MBA in Finance and Entrepreneurial Management from the Wharton School at University of Pennsylvania.

Paul Nichols

Director for Business Development More...
Paul is a veteran of performance marketing, being one of the first people hired at Ebates.com - the industry's first cash back loyalty site - where he provided leadership over 10 years in a variety of capacities. Subsequently, Paul founded Publisher Focus, a consulting firm to guide partner development for a wide range of performance-marketing startups in fields as varied as virtual currency, flash sales and behavioral targeting. Paul has served on the publisher advisory boards of the three biggest affiliate networks and has been a guest speaker at many Internet marketing-related conferences. Prior to his career in affiliate marketing, Paul was a prosecutor with the San Mateo County (California) District Attorney's Office. Paul earned his BA at the University of California, Berkeley and his JD at the University of California, Hastings College of the Law.

Barry Owen

Director Brand Content More...
Barry leads the ChoozOn team responsible for selecting and optimizing the offer content on our service. Barry was Managing Editor of PC Magazine when it vaulted from a slim bimonthly to a record-breaking fortnightly special-interest magazine. Later, as Executive Editor, he helped found PC Labs, an early model for objective testing of digital technology. As an editorial consultant, Barry has helped develop and manage print and web properties for many clients, including All Things D, Aon, Apple, IDG, Isuzu, Microsoft, Presto, Ziff-Davis, and Xerox PARC, among others. A graduate of the University of California at Davis, Barry was a seasonal U.S. Forest Service firefighter during college and for several years thereafter.

Qusay Thiab

Director of Technical Operations More...
Qusay has over 15 years of experience in managing and operating the IT infrastructure and teams of various international companies including SIMTIX and Estarta Solutions. He possesses a broad and deep technical expertise in the fields of system administration (Windows-based and Linux-based OS platforms), networking technologies, enterprise-grade server technologies and client / server infrastructure technologies. Qusay holds bachelor degree (B.Sc.) in Electrical Engineering from the University of Jordan.

AlFaisal ElDajani

Director of Engineering More...
With almost a decade of hands-on technical and managerial experience, Faisal has extensive background designing, building and deploying web-based solutions. He also has a track record of uncovering new technologies that drive product and platform improvements. Prior to Blue Kangaroo, Faisal worked with e-learning and electronic medical record companies. These experiences provided deep insights in how to collect, store and deliver information, as well as how to maintain privacy rights. He has a degree in computer science from Princess Sumaya Universtiy for Technology.

Mahmoud Jalajel

Director of Data Science Lab More...
Jalajel leads the data science lab developing machine learning algorithms and techniques to solve online business challenges in areas of content personalization, user profiling and online advertising. Prior to Blue Kangaroo, he founded an e-commerce site, won several start-up and hackathon awards, and developed a keen interest in Big Data and machine learning. Jalajel has a BS in Computer Engineering from Yarmouk University.

Anthony Ford

Director of Product & Business Operations More...
Anthony oversees the Business Operations and Product Management teams, driving the product development process from inception to production both for Blue Kangaroo’s in-house products and for the Roo’s partners and clients. His prior managerial and technical experience in New York and Shanghai include product planning, data and actuarial analysis, data warehousing, business development, recruiting, and mentorship. Anthony launched his first website when he was 12, won dozens of mathematics competitions, speaks fluent Chinese, and enjoys BBQs, tennis, and international films. Anthony graduated from the University of Notre Dame with honors.